Meet Joli.

Marketing is in my blood

but strategy is my superpower.

I’m Joli Waldeck, founder of JW Brands and your go-to girl for turning bold ideas into scroll-stopping, income-generating brands.

I launched JW Brands because I was tired of watching small businesses, real estate professionals, and race teams stay invisible in a world that rewards visibility. I don’t just hand over a strategy - I help you own your voice, show up like a pro, and build something that lasts.

Real Estate Roots. Motorsports Hustle. Small Biz Heart.

I’ve been in real estate since the day I turned 18 (literally). I grew up around the industry, learned it from the inside out, and built my reputation helping agents and lenders grow their businesses using real strategy - not copy/paste templates.

But my story doesn’t stop at real estate.
I also work behind the scenes in NHRA Drag Racing, helping drivers and race teams land sponsors, build their brand, and create marketing systems that are just as high-performance as their cars.

From speaking on national stages to building social media plans for top-producing agents, I’ve worked with over 80 companies and brands across the U.S., helping them grow, promote, and succeed.

JW Brands was built for:

Real estate pros tired of cookie-cutter marketing
Race teams who are ready to treat their brand like a business
Small businesses that need clarity, confidence, and consistency
Speakers, coaches, and service providers scaling their impact

A few things I believe in:

Your brand should work just as hard as you do.
Done is better than perfect.
Marketing should feel like you - not like everyone else.
And yeah...a good logo can fix your whole attitude.

When I’m not working, you’ll find me...

Getting tattooed or hiking with my dog, Olive
At a race track, camera in one hand, laptop in the other
Teaching branding classes to real estate pros
Or hopping a flight - because I might be a little bit of a flight risk

Ready to work together?

Let’s build a brand that actually means something.