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Joli Waldeck 7/3/25 Joli Waldeck 7/3/25

The ROI of a Race Car Wrap: Is It Worth It?

Is a race car wrap just for looks or does it actually deliver real marketing ROI? Here’s how to measure the value of exposure, reach, and social content reuse.

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Joli Waldeck 7/2/25 Joli Waldeck 7/2/25

Track Day Takeovers: How to Maximize Exposure in One Weekend

Don’t let another race weekend fly by without capitalizing on the marketing opportunity. Here’s what to do before, during, and after a race to turn heads - and deliver ROI.

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Joli Waldeck 7/1/25 Joli Waldeck 7/1/25

How to Choose the Right Driver or Team to Sponsor

Want your motorsports sponsorship to actually pay off? Here’s how to choose the right driver or race team - with green flags, red flags, and everything in between.

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Joli Waldeck 3/11/19 Joli Waldeck 3/11/19

Motorsports Marketing: Why It’s Not Just Cool It’s Critical

Discover why motorsports marketing isn't just about fast cars and flashy logos - it's a powerful, emotional, high-ROI strategy that brands can't afford to ignore.

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Joli Waldeck 3/11/19 Joli Waldeck 3/11/19

How to Get Sponsors for Your Race Team (Even If You’re Not Pro)

Learn how to get motorsports sponsors, even if you're not racing full-time. Discover real race team sponsorship tips for small teams and weekend warriors.

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Joli Waldeck 3/11/19 Joli Waldeck 3/11/19

Behind the Pit Wall: How to Turn Race Weekends into Marketing Machines

Race weekends aren’t just for winning rounds - they’re for winning attention. Here’s how to turn race weekends into powerful marketing machines with real sponsor value.

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Joli Waldeck 3/11/19 Joli Waldeck 3/11/19

What Brands Want: The Sponsor’s Perspective on Racing Partnerships

Want to land a sponsor? Start thinking like one. Here’s what brands really want from racing partnerships - from brand alignment to motorsports ROI.

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Joli Waldeck

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