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Joli Waldeck 8/13/25 Joli Waldeck 8/13/25

How to Launch a Merch Line That Fans Actually Wear

From race teams to small businesses, launching merch is more than slapping your logo on a T-shirt. Here’s how to design, market, and sell pieces your fans are proud to wear.

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Joli Waldeck 8/11/25 Joli Waldeck 8/11/25

Brainerd Bound: Why the NHRA Brainerd Race Is a Marketing & Fan Engagement Powerhouse

The NHRA Brainerd International Raceway isn’t just a stop on the schedule - it’s a prime opportunity for racers, sponsors, and fans to connect in unforgettable ways. Here’s how to make the most of it.

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Joli Waldeck 8/4/25 Joli Waldeck 8/4/25

Behind the Helmet: Telling Stories That Build a Fanbase

You’re more than your time slip. Learn how storytelling off the track builds loyalty, grows your fanbase, and attracts sponsors who stick around.

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Joli Waldeck 7/30/25 Joli Waldeck 7/30/25

What to Include in a Post-Race Sponsor Report (With Examples)

Post-race reports aren’t just a courtesy - they’re a marketing goldmine. Here’s what every sponsor wants to see after race day (with real examples you can copy).

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Joli Waldeck 7/17/25 Joli Waldeck 7/17/25

Motorsports Marketing for Small Businesses: Yes, You Can Afford It

Think racing sponsorships are only for big brands? Think again. Here’s how small businesses can use motorsports marketing to boost visibility without breaking the bank.

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Joli Waldeck 7/14/25 Joli Waldeck 7/14/25

What to Post During the Off-Season to Stay Relevant

The track may be quiet, but your brand shouldn’t be. Here’s exactly what to post during the off-season to stay visible, valuable, and top of mind for fans and sponsors.

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Joli Waldeck 7/11/25 Joli Waldeck 7/11/25

How to Create a Sponsorship Deck That Actually Gets Read

Want brands to say “yes” to your sponsorship pitch? Here’s how to build a motorsports sponsorship deck that stands out, gets read, and lands deals.

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Joli Waldeck 7/10/25 Joli Waldeck 7/10/25

Track Day Content Calendar: 30 Days of Posts From One Weekend

One race weekend = a full month of social media content. Here’s your 30-day content calendar using real photos, video, and moments from the track.

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Joli Waldeck 7/8/25 Joli Waldeck 7/8/25

The Power of Local Sponsorship: Why Small Brands Win Big at the Track

Think race sponsorships are only for big brands? Think again. Here’s why local businesses can thrive and win major loyalty - by sponsoring grassroots motorsports.

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Joli Waldeck 7/7/25 Joli Waldeck 7/7/25

Hospitality at the Track: A Hidden Gem for Client Entertainment

Looking for a client entertainment experience that actually works? Discover why race weekends are the perfect blend of high-octane fun and relationship-building ROI.

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Joli Waldeck 7/5/25 Joli Waldeck 7/5/25

Why Your Merch Is a Missed Marketing Opportunity

Your t-shirts, hats, and stickers aren't just swag - they’re powerful marketing tools. Here’s how to turn your merch into walking billboards for your brand.

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Joli Waldeck 7/3/25 Joli Waldeck 7/3/25

The ROI of a Race Car Wrap: Is It Worth It?

Is a race car wrap just for looks or does it actually deliver real marketing ROI? Here’s how to measure the value of exposure, reach, and social content reuse.

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Joli Waldeck 7/2/25 Joli Waldeck 7/2/25

Track Day Takeovers: How to Maximize Exposure in One Weekend

Don’t let another race weekend fly by without capitalizing on the marketing opportunity. Here’s what to do before, during, and after a race to turn heads - and deliver ROI.

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Joli Waldeck 7/1/25 Joli Waldeck 7/1/25

How to Choose the Right Driver or Team to Sponsor

Want your motorsports sponsorship to actually pay off? Here’s how to choose the right driver or race team - with green flags, red flags, and everything in between.

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Joli Waldeck 3/11/19 Joli Waldeck 3/11/19

Motorsports Marketing: Why It’s Not Just Cool It’s Critical

Discover why motorsports marketing isn't just about fast cars and flashy logos - it's a powerful, emotional, high-ROI strategy that brands can't afford to ignore.

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Joli Waldeck 3/11/19 Joli Waldeck 3/11/19

How to Get Sponsors for Your Race Team (Even If You’re Not Pro)

Learn how to get motorsports sponsors, even if you're not racing full-time. Discover real race team sponsorship tips for small teams and weekend warriors.

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Joli Waldeck 3/11/19 Joli Waldeck 3/11/19

Behind the Pit Wall: How to Turn Race Weekends into Marketing Machines

Race weekends aren’t just for winning rounds - they’re for winning attention. Here’s how to turn race weekends into powerful marketing machines with real sponsor value.

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Joli Waldeck 3/11/19 Joli Waldeck 3/11/19

What Brands Want: The Sponsor’s Perspective on Racing Partnerships

Want to land a sponsor? Start thinking like one. Here’s what brands really want from racing partnerships - from brand alignment to motorsports ROI.

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Joli Waldeck

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