NHRA 4-Wide Nationals in Charlotte: A Team Content Playbook
Four lanes. Four cars. One light. The NHRA 4-Wide Nationals in Charlotte isn’t just a race - it’s a spectacle that every sponsor, partner, and fan wants to see. For teams, it’s also one of the biggest opportunities of the year to create content that shows off your program, highlights your partners, and gives fans a behind-the-scenes look at life in the pits.
Here’s your content game plan for Charlotte 4-Wide:
Pre-Race: Setting the Stage
Objective: Build anticipation for your team and showcase sponsor prep.
Crew Prep – Clips of loading the trailer, wrapping the car, or crew shirts ready to go.
Sponsor Spotlights – Pit setup photo tagging partners before fans arrive.
Driver Message – Quick video from your driver: “We’re ready for 4-Wide, who’s coming to Charlotte?”
Travel Shots – Road footage of the hauler, arrival at zMAX Dragway, or team airport clips.
Pro tip: Use countdown posts: “3 days until the chaos begins in Charlotte.”
Race Weekend: Capturing the Action
Objective: Show your team’s personality and energy while delivering sponsor value.
The Launch – Slow-mo or wide shots of all four cars blasting off.
Pit Warm-Up – Crew firing the engine, team members working.
Driver POV – Strapping in, helmet reflections, pre-stage rituals.
Sponsor Integration – Crew in branded gear, fans with the car, signage in action.
Fan Moments – Kids in the pits, autograph lines, giveaways - community matters.
Pro tip: Use Stories/TikToks for raw clips, Reels for polished edits.
Post-Race: Wrapping It Up
Objective: Close the weekend strong and keep sponsors top-of-mind.
Team Recap Reel – Burnouts, launches, crew, fans, celebrations.
Thank You Post – Team photo with sponsors tagged.
Behind-the-Scenes Win – Even if the W light didn’t shine, show the grit, teamwork, and fun.
Next Stop Teaser – “Charlotte was wild - now it’s on to Reading.”
Pro tip: Repost fan content - it builds reach + loyalty.
4-Wide Nationals Content Calendar for Teams
Thursday
Travel / arrival shots
Pit setup + sponsor shoutout
Driver intro video (what the weekend means)
Friday
Warm-up video in the pits
Story: sponsor logos, hospitality space, or merch
Countdown: “First round of qualifying is here”
Saturday
Highlight launch clip (all 4 cars side by side)
Pit action Story (crew at work)
Fan interaction post (kids, autographs, giveaways)
Sunday (Race Day)
Pre-race driver ritual or pit walk video
Round updates in Stories (tag NHRA + sponsors)
Launch / run highlights for feed
Post-race recap reel + team/sponsor thank-you
Monday
Full recap reel (weekend in 60 seconds)
Sponsor spotlight carousel
“See you at the next stop” teaser
Content Guide for Teams
Plan Sponsor Deliverables – Make sure every partner appears in at least 2–3 posts per weekend.
Consistency Wins – Post daily; fans care more about access than perfection.
Use Hashtags – #NHRA #NHRA4Wide #CharlotteNC #NHRAFamily #DragRacingLife
Tag & Engage – NHRA, zMAX Dragway, sponsors, partners, and fans.
Balance Polished + Raw – Mix pro reels with authentic Stories.
Need help building your team’s content system for race weekends? JW Brands specializes in motorsports marketing, sponsor integration, and content strategy. Reach out today and let’s take your team’s social presence to the next level.
