NHRA Midwest Nationals in St. Louis: What to Post This Weekend
The NHRA tour rolls into St. Louis this weekend for the Midwest Nationals at World Wide Technology Raceway and if you’re a race team, sponsor, or partner, this event is a prime opportunity to create content that keeps fans engaged and delivers sponsor value.
Here’s your trackside content guide for the St. Louis race weekend:
Pre-Race: Building the Hype
Travel Content – Show the hauler on the road or arrival at WWT Raceway.
Pit Setup – Share the process of setting up sponsor banners, merchandise, and the car.
Team Check-In – A quick driver video: “We’re here in St. Louis and ready for the Midwest Nationals!”
Sponsor Spotlight – Shout out local partners or highlight the companies that made the weekend possible.
Race Weekend: Capture the Action
Qualifying Clips – Burnouts, launches, or that four-wide chaos energy (St. Louis crowd always delivers).
Pit Crew in Motion – Engine warm-ups, clutch swaps, or sponsor gear in action.
Fan Interaction – Photos with kids in the pits, autograph sessions, giveaways.
Behind-the-Scenes – Unfiltered Stories: team meals, track walk, staging lanes nerves.
Sponsor Activation – Tag partners whenever their logos or products appear.
Post-Race: Closing the Loop
Race Recap Reel – A highlight mashup of runs, pit action, and fans.
Thank You Post – Team photo with all sponsors tagged.
Fan Reposts – Share tagged content from spectators and partners.
Next Stop Teaser – Keep momentum rolling: “St. Louis in the books, on to Dallas!”
Suggested Posting Schedule
Friday: Travel + pit setup + sponsor tag.
Saturday: Morning pit warm-up + qualifying clip + fan interaction Story.
Sunday (Race Day): Pre-race driver video + round updates in Stories + sponsor-focused posts.
Monday: Recap reel + sponsor carousel + “See you in Dallas.”
The Bottom Line
The St. Louis stop is more than just another race - it’s a chance to connect with fans, highlight your team’s hard work, and give sponsors the exposure they deserve. With the right content plan, you can make the Midwest Nationals a marketing win as well as a racing one.
Need help building your race-weekend content strategy? JW Brands works with motorsports teams and sponsors nationwide to turn trackside moments into measurable marketing results. Reach out today to make your next race your biggest content win.
