NHRA Texas FallNationals: Turning Race Weekend into Content Gold
Everything’s bigger in Texas and that includes NHRA race weekends. The Texas FallNationals at the Texas Motorplex isn’t just another stop on the tour; it’s one of the most exciting events of the Countdown and a massive opportunity for teams, drivers, and sponsors to create content that drives engagement and ROI.
Here’s your trackside content playbook for the Texas race weekend.
Pre-Race: Build the Buzz
The Texas crowd is passionate and loyal - give them a reason to root for your team before the first burnout.
Travel Posts: Capture the hauler rolling into the Motorplex or sunrise shots on the road.
Sponsor Highlights: Tag partners in your setup photos - bonus points for showing their products in use.
Team Arrival Story: Share a quick clip or carousel: “We made it to the Lone Star State!”
Countdown Update: Post a points check or personal reflection on the season’s final stretch.
Pro Tip: Include the hashtags #NHRA #TexasFallNationals #EnnisTX #DragRacing #NHRAFamily.
Race Weekend: Capture the Energy
This race is known for record-breaking runs, packed grandstands, and unpredictable action - perfect for short-form content.
Pit Warm-Up Reels: The Texas fans live for the sound of nitro. Capture that raw energy.
Crew Cam: Quick shots of your team wrenching, staging, or high-fiving between rounds.
Driver Moments: POV clips putting on the helmet or pre-stage focus shots.
Fan Features: Photos with kids, autographs, or behind-the-rope moments.
Sponsor Focus: Film fans interacting with branded displays or enjoying hospitality setups.
Pro Tip: Mix pro-level reels with real, unfiltered Stories. Authentic beats perfect every time.
Post-Race: Keep the Story Rolling
Even when the lights go out, the content shouldn’t stop.
Weekend Recap Reel: Combine launch footage, pit clips, and crowd shots.
Thank You Post: Tag every sponsor, team member, and partner - especially local Texas-based ones.
Fan Reposts: Share your favorite photos and videos from the stands.
Next Stop Tease: “Texas, you were wild. Time to finish strong!”
Pro Tip: Include one “crew appreciation” post - it’s great for morale and sponsor visibility.
Content Schedule:
Thursday – Arrival, pit setup, sponsor tag
Friday – Qualifying warm-up video, travel recap reel
Saturday – Fan + pit action Story, sponsor highlight post
Sunday (Race Day) – Driver prep clip, round updates in Stories, launch reels
Monday – Full recap post + thank-you to sponsors
The Bottom Line
The Texas FallNationals are one of NHRA’s biggest weekends - both on the track and online. With a strong content plan, you can capture the heart of race fans and deliver real ROI to your partners long after the finals.
Want help turning race weekends into measurable marketing results? JW Brands specializes in motorsports content strategy, sponsor storytelling, and digital growth for teams and partners. Reach out today to take your race content full throttle.
