December 1 Content Plan for Small Businesses & Realtors
Finish the Year Strong + Set the Tone for 2026
December is the month where consistency matters more than creativity. People are busy, distracted, and emotional - which means your content should be simple, valuable, relational, and easy to engage with.
Here’s your full December 1 plan to get ahead now, so when December hits, you’re ready to roll.
1. December Kickoff Post
Theme: “Last month of the year - let’s finish strong.”
Post Ideas:
A personal note or reflection graphic: your goals, gratitude, or what you’re focusing on this month.
Simple photo/video of you at your workspace planning December.
“Here’s what you can expect from me this month” list.
CTA:
“Drop your December goals below!”
This sets the tone: you’re active, intentional, and committed to ending the year strategically.
2. December Events & Service Guide
Create a carousel or graphic with:
Key December dates
Office hours/holiday schedule
Deadlines clients should know
Community events / small biz pop-ups
Seasonal ideas (home prep, gift ideas, local recommendations)
💡 This positions you as the go-to local expert - not just another business.
3. Real Estate: End-of-Year Market Prep
Post Topics:
“Should I buy or sell in December?”
“Why winter listings attract serious buyers”
“3 things homeowners should do before January 1”
Quick Reel Ideas:
A 10-second “end-of-year home tip”
“What the December market really looks like”
People don’t stop moving just because it’s the holidays - but they need reassurance.
4. Small Business: Last-Month Revenue Push
Content Themes:
Gift ideas
End-of-year promos
Holiday bundles
Customer appreciation shoutouts
Behind-the-scenes of packaging, prepping, or service days
Carousel Idea:
“5 Ways to Support a Small Business for Free This December”
People want to support small - you just need to remind them how.
5. Client / Customer Appreciation Post
December 1 is the perfect time to strengthen relationships.
Ideas:
“Thank you for supporting my business this year.”
Highlight your favorite client moments.
Share a gratitude reel for your 2025 clients or partners.
This builds emotional connection right before referral season.
6. December Email (Send Dec 1–3)
Email Topic:
“December Updates, Local Resources, & What’s Coming in 2026”
Sections:
Market or business update
Gift ideas or local recommendations
Holiday hours and scheduling notes
A personal thank you
A gentle CTA
December emails get crazy high open rates - people are checking holiday promotions and updates.
7. Holiday-Themed but Not Cheesy Content
Keep it festive but professional.
Easy Post Options:
“December camera roll dump”
“What I’m grateful for this season”
“My go-to holiday traditions”
“Local holiday events you should know about”
“My December routine as a realtor/small biz owner”
Make it relatable, not overly branded.
8. Prep Your Year-End Systems
This is content and a reminder to yourself.
Post Ideas:
“5 things I’m organizing before 2026”
“Business cleanup checklist”
“My goals for 2026”
“What I’m changing next year”
People love business-behind-the-scenes content in December - it inspires their own goal setting.
9. Relationship-Focused Stories
Stories this month should feel human, educational, and holiday-warm.
Story Prompts:
A client story
A quick win from the year
A shoutout to your referral partners
A “checking in” selfie video
Countdown to your last day of work for the year
December stories build deeper trust because people want connection.
The Bottom Line
December is not the month to go silent - it’s the month to show up intentionally, strengthen relationships, and position yourself for a powerful start to 2026.
By prepping now, you’re giving yourself the gift of:
Consistency without stress
Easy content flow all month long
More referrals through relationship-focused posts
Clear messaging during a season when people are emotional and receptive
A head start on your January momentum
When you start December with a plan, you operate like a business - not a burnt-out creator scrambling for ideas. The content you put out this month builds trust, reminds people who you are, and plants the seeds for next year’s opportunities.
