Holiday Marketing Without the Holiday Gimmicks
The holiday season can feel like a marketing minefield. Everywhere you look, there are Santa hats slapped on logos, “12 Days of Deals” emails, and glittery graphics that blend together. The problem? Your clients and customers have seen it all before.
If you want your brand to actually stand out, it’s time to rethink holiday marketing. Here’s how to connect with your audience without relying on gimmicks.
1. Focus on Gratitude, Not Just Sales
Clients don’t always remember the deals you ran - they remember how you made them feel.
Realtors: Send handwritten notes, drop off a small holiday treat, or host a client appreciation event.
Small businesses: Spotlight loyal customers, share gratitude posts, or create a “thank you” campaign.
2. Tell Stories, Not Slogans
People tune out generic holiday ads but lean in for personal stories.
Share how your team celebrates the season.
Highlight traditions from your community.
Post client success stories that remind people why your work matters.
3. Create Content That’s Useful
Instead of noise, give your audience something helpful.
Realtors: Share moving tips for winter, holiday safety checklists, or “how to host in a small space.”
Small businesses: Post gift guides, seasonal recipes, or DIY ideas that align with your brand.
4. Partner With Other Locals
Holiday marketing is stronger together.
Realtors: Team up with a local bakery or coffee shop for a holiday giveaway.
Small businesses: Collaborate on a joint promotion or host a holiday pop-up.
5. Keep It Simple
You don’t need to reinvent the North Pole. Sometimes the most effective message is the simplest:
“We’re thankful for you this season.”
“Wishing you a joyful holiday with those you love.”
Authenticity always beats overproduction.
The Bottom Line
Holiday marketing works best when it’s about connection over decoration. Skip the gimmicks, focus on gratitude, and show up authentically - your clients will remember that long after the holiday lights come down.
Need help building an authentic holiday marketing plan? JW Brands helps realtors and small businesses stand out during the noisiest season of the year. Let’s create content your clients will actually remember.
