Open House Marketing That Actually Works in 2025
The Problem With Open Houses
If your open house plan is still “stick a sign on the corner and hope people show up”…you’re leaving opportunities (and leads) on the table.
The truth? In 2025, buyers and sellers expect more than cookies and a flyer. They want a wow experience before they even walk through the door.
Here’s how to make your open houses not just events, but lead-generating machines.
1. Start Marketing Before the Weekend
Most agents post about an open house 24 hours in advance and wonder why nobody shows.
In 2025, the sweet spot is 7–10 days out.
✅ Create a branded event on Facebook & Instagram
✅ Send an email blast to your list
✅ Post a teaser video walkthrough (15 seconds is enough)
✅ Use Stories to run a countdown sticker
Pro Tip: Treat it like a mini product launch. Build hype early.
2. Video Is Non-Negotiable
Static posts don’t stop the scroll anymore. A quick video invite (with you on camera) does.
Ideas for video content:
“3 Reasons You Can’t Miss This Open House”
A 30-second home highlight reel
A personal invite reel: “Come hang out with me this Sunday!”
3. Partner Up for More Exposure
Cross-promotion is everything in 2025.
Partner with a local lender for co-marketing (they can push it to their audience too).
Team up with a neighborhood coffee shop or bakery to provide snacks—and tag them in all your posts.
Collaborate with local influencers or community pages for event shoutouts.
This way, your open house reaches beyond just your followers.
4. Make It Experiential
A house tour is nice. An experience is unforgettable.
Think:
A local food truck parked outside
A mini pop-up from a boutique or home decor store
A kids’ coloring station in the living room (parents will thank you)
A giveaway raffle (ex: “Enter to win a $50 Amazon card just for stopping by”)
You’re not just showing a property - you’re creating a community moment.
5. Don’t Waste the Follow-Up
The real power of an open house isn’t just in the traffic - it’s in the follow-up.
✔ Collect names, emails, and numbers (QR code sign-in makes it seamless)
✔ Send a thank-you text or email the same day
✔ Add each attendee to your CRM with a tag (“open house lead”)
✔ Continue nurturing them with valuable content
Because one open house should equal 30+ new database opportunities.
The Bottom Line
Open houses in 2025 aren’t about luck - they’re about strategy.
When you market early, use video, partner locally, create an experience, and follow up like a pro, you transform open houses from “just another Sunday” into powerful lead-generating events.
And that’s what sellers want to see in today’s market: not just that you can hold an open house, but that you can market the heck out of it.
Need help creating an open house marketing system for your listings?
JW Brands helps agents build branded templates, video strategies, and follow-up workflows that turn open houses into lead machines.
