Prep Your 2026 Marketing Calendar
You don’t need to post this - you need to DO it.
December is the perfect time to get ahead and build a marketing plan that makes your entire next year easier, more profitable, and more consistent.
Here’s what to prep:
Create Your 2026 Posting Themes
Stop waking up thinking, “What should I post today?”
Instead, build 4–6 core content pillars for the entire year.
Examples:
Real Estate: Market education, listings, community highlights, client stories, behind-the-scenes
Small Biz: Product features, testimonials, process videos, owner story, FAQs
These themes become your weekly foundation.
Set Up Your Client Nurture System
Your nurture strategy should run automatically all year long.
Create:
Monthly email topics
Quarterly client check-in points
Birthday + anniversary reminders
Seasonal homeowner tips (Realtors)
Loyalty/repeat customer system (Small Biz)
Automate touchpoints now so they roll out effortlessly later.
Map Out Your Monthly Content Cycles
Each month should have a marketing focus, not random posting.
Examples:
January: New year, new goals + buyer education
Spring: Listings, tax season reminders, growth mindset content
Summer: Community events + local spotlights
Fall: Market updates + holiday prep
Holiday season: Gratitude, gifting, promotions, referrals
This creates rhythm, consistency, and momentum.
Build Out Your 2026 Event Calendar
Include:
Industry events
Holidays
Local events
Launch days
Seasonal push periods
Client appreciation events
Product drops or campaigns
This keeps your brand visible AND strategic.
Create 12 Months of “Evergreen” Content Buckets
These are posts you can use anytime when you’re busy or uninspired.
Examples:
FAQs
Myths vs. facts
Client wins
Team intro posts
Before/after moments
Tools/resources you recommend
Evergreen content keeps you consistent even on chaotic weeks.
Set Your 2026 Goals + KPIs
Define what “successful marketing” means.
Examples:
Email list growth
Monthly lead goals
Consistent posting
Engagement targets
Conversion rates
Sales or transaction numbers
Referral goals
What gets measured gets improved.
Decide What You’ll Stop Doing in 2026
Just as important as setting new goals.
Examples:
Stop posting without intention
Stop skipping follow-ups
Stop managing everything alone
Stop ignoring your CRM
Stop doing tasks that don’t bring ROI
You can’t grow with the same habits that held you back last year.
Bottom Line
A strong 2026 marketing calendar removes stress, increases consistency, and positions your brand as polished and intentional. When you plan ahead, you stop posting reactively and start marketing strategically.
