The 5 Types of Reels That Every Business Should Be Posting Weekly
Let’s get one thing straight: if you’re not posting Reels, you’re missing out on the #1 way to get seen for free.
But here’s the real secret - it’s not about going viral. It’s about building recognition, trust, and conversion through consistency.
The good news? You don’t have to dance, point, or spend hours editing.
Here are the 5 types of Reels every small business should post weekly - and yes, you can batch them in under an hour.
1. Value Reels (Teach Something Simple)
These Reels position you as the go-to expert.
Think quick tips, how-to’s, or myth-busting advice.
Examples:
“3 things to know before buying a home”
“The biggest mistake small biz owners make on social”
“One thing I wish I knew when I started…”
Bonus: Use captions and voiceovers so people can watch with sound off.
Keywords: Instagram Reels for business, educational Reels, content marketing Reels
2. Behind-the-Scenes Reels (Show the Real You)
People buy from people. Show your process, your workspace, your mess - it builds trust.
Examples:
Packing orders
Your morning workflow
“Come with me to a showing/client meeting/event”
Raw > Perfect. People connect with realness.
Keywords: BTS content, behind-the-scenes Reels, authentic small biz marketing
3. Storytime Reels (Tell Them a Quick Win or Fail)
Your story = your power. Use Reels to share relatable, bite-sized experiences.
Examples:
“The time I almost quit… and what happened instead”
“How I got my first client with 0 followers”
“That one client who changed everything…”
Use trending sounds or just talk to camera. Keep it under 60 seconds.
Keywords: personal branding, story-based marketing, emotional connection Reels
4. Social Proof Reels (Show Who Trusts You)
Let other people do the talking for you. Testimonials, reviews, transformations = gold.
Examples:
Client review with text overlay
Before/after service results
A happy customer unboxing/using your product
Tag them, thank them, and reshare across your Stories too.
Keywords: social proof marketing, testimonial content, Reels that convert
5. Trending Reels (But Make It Relevant)
Trends can expand your reach if you make them relevant to your niche.
Examples:
Lip-sync or sound that connects to your offer
Green screen reaction to industry news
Trendy audio + a funny truth about your biz
Do not chase every trend. Pick ones that align with your audience and tone.
Keywords: Reels trends 2025, Instagram growth, viral small business Reels
Pro Tip: Batch It, Schedule It, Forget It
Create all 5 Reels in one content day and use a free scheduler like Meta Business Suite or Later.
Now you’ve got a week’s worth of video content - done.
Final Take: Reels That Work Don’t Have to Be Hard
You don’t need to be an influencer.
You just need a plan, a face, and the willingness to show up with purpose.
These 5 Reels types give you the perfect mix of value, connection, proof, and visibility.
Post consistently and watch the right people find you.
Need help planning your Reels or writing scripts?
JW Brands offers custom content calendars, batch-day strategies, and templates that make Reels a no-brainer (even if you’re camera shy).
