Engaging Post Ideas
Think about your call-to-action (CTA) button: If you have a call-to-action button on your Page, write a new post that highlights it. For example, if your current CTA is Book Now, post to let your audience know there are open appointments they can book directly by clicking your CTA.
Run a contest or giveaway: Encourage more likes, comments and shares by announcing a contest or giveaway. Ask your followers to share your post to incentivize participation, then choose a winner from the group of people who did. Congratulate them in a different post. Consider announcing a future contest or giveaway for your audience to anticipate.
Share testimonials: It's exciting and uplifting when people say kind words about what you do. Share some in moderation so the rest of your audience can celebrate with you.
Announce news: If your business has an announcement, such as a sale or moving news, announce it on your Facebook Business Page to reach your customers.
Crowdsource feedback: Ask your Facebook Business Page followers for feedback and use it to improve your business. This is a great way to create transparency and openness with your audience and build brand trust.
Ask your audience to make a choice: You can engage with your audience even when you don't have anything related to your business to share. A fun option is to ask them to make a choice, pick a favorite or decide between 2 things. When you ask your followers a friendly question, you can spark an interest that invites them to respond.
Pose a question: Ask your audience a question to encourage conversation. You could ask how they're feeling that day or about their weekend plans. When your audience relates to your questions and you leverage their interests and needs, they may feel more inclined to respond and generate threads on your posts.
Share industry news: When you share news about your industry, it shows your audience that you don't just care about promoting your business. You also care about keeping your Facebook Business Page followers informed of current topics that are relevant to them.
Celebrate a holiday: Holidays, either nationally recognized or trending on social media, are opportunities for your Facebook Business Page to contribute to the celebration. Best Friends Day or Pet Day, for example, are light-hearted openings to celebrate common interests with your audience. These celebrations may vary depending on where you're located,
