Facebook Ads
Why Advertise on Facebook? Anyone can advertise: There is a range of options for you to reach your advertising goals within the Facebook Business Page. The ads are tailored to your specific goals of who and what you want to reach.
The Difference Between Boosted Posts and Facebook Ads:
Boosted Post: is a post in your Facebook Business Page’s timeline that you can apply money to boost in an audience of your choosing. It is the simplest option in advertising. Goal is to get page likes, comments and shares. They are different than a basic Facebook Ad because they do not have the same customized features available.You will do three things:
Audience: Who do you want to reach - You will chose a target audience
Max Budget: You tell Facebook the exact max you want to spend
Duration: You tell Facebook the length of time you want your boosted post to run. Once you select BOOST and it is approved by Facebook, it will run.
Facebook Ads: Through Ad Manager you can create more advanced Facebook advertisements compared to a boosted post. Set specific goals and audiences. Goal is to get more interaction on apps, websites, video views and shop orders. You have more control in Facebook Ads:
Ad Placement: You can chose if you want the ad to run onto Instagram or additional Facebook locations such as stories and messenger.
Specific Objectives: You can chose between store traffic, conversions, and lead generation.
Creative Control: You design the ad. Recommend Canva to do that. Check out Mastering Canva for more information!
Advanced Targeting: Overlap audience types in the Ad Manager.
Do I use Facebook Ads or Boosted Posts? If you want your audience engagement on your Facebook Business Page or to develop brand awareness - Boosted Post is the way to go! To create more advanced options, Facebook Ads are the way to go!
Consistency is KEY in Facebook Ads: The most you post on Facebook Ads consistently, the more Facebook will allow your Ads to be reached to more profiles. Recommendation: spend $10 a day for 5 days at a time on an Ad. Do these weekly.
Creating a Facebook Ad:
Go to Ads Manager
Select +CREATE
Create your campaign. Choose CATALOG SALES, APP INSTALLS, LEAD GENERATION, CONVERSIONS, TRAFFIC or MESSAGES as your objective
Depend your campaign objective, select the catalog that fits the campaign
If you choose Catalog Sales, App Installs and Lead Generation:
Create your ad set. Choose your catalog (for App Installs or Lead Generation) and the product set from your catalog that you want to advertise. Note: A catalog must be selected to see dynamic audience options.
Create your ad. When you reach the ad set up section, you can choose either:
Turn on Dynamic Formats and Creative to show people different formats, creative and destinations based on what they're most likely to respond to. Learn more about how to create an ad with Dynamic Formats and Creative.
Select Single Image or Video, Carousel or Collection.
If you turn off Dynamic Formats and Creative, you can use Creative Tools to customize the creative in your dynamic ad.
Add a Headline and News Feed Link Description. By default, these are automatically created based on the product set you choose.
Enter the copy for your ad in the Primary Text box.
If you want, add a Call to Action button to your ad.
Select Add Languages to create a dynamic ad for multiple countries and languages.
Set up tracking for your ad. Learn more about Facebook pixel events and parameters for dynamic ads and required app events for dynamic ads.
Preview your ad and select Publish, or select Close to save your changes.
If you choose Conversions, Traffic and Message objectives:
Create your ad set. Set up your audience, placement, budget and schedule.
If you’re using the Conversions or Traffic objectives, you can choose to toggle on Dynamic Creative. This automatically turns on dynamic ads. Note: This option is only available if you set your conversion event or traffic location to Website or App.
Create your ad. If you didn’t toggle on Dynamic Creative for your ad set, when you reach the Format section select Single Image or Video or Carousel. Note: For the Messages objective, dynamic ads are only available for the Carousel format.
If you choose the Single Image or Video format:
When you reach the Media section, select Add Media.
Choose Add from Catalog.
Choose your catalog.
Choose your product set.
Select + to add fields from your catalog to your ad.
If you choose the Carousel format:
When you reach the Media section, pick Fill carousel cards dynamically from a product set.
Choose your catalog.
Choose your product set.
Select + to add information about your items to your ad.
If you choose the Collections format:
When you reach the Customize Your Instant Experience section, select Choose a Template.
Pick Storefront from the dropdown and create an Instant Experience.
Preview your ad and select Publish, or select Close to save your changes.
If you have any other questions, check out One On One with Joli!
