How to Create a Sponsorship Deck That Actually Gets Read
(Because most of them don’t.)
If you’ve ever sent out a sponsorship deck and heard crickets, you’re not alone. Most get skimmed (if opened at all), tossed in a folder, and forgotten.
Why?
Because they’re too long, too generic, or too focused on you - not what the brand actually cares about: return, visibility, and connection.
Here’s how to build a motorsports sponsorship deck that actually gets read and more importantly - gets results.
1. Think Like a Brand, Not Just a Racer
Before you open Canva or PowerPoint, ask:
“If I were a business owner, what would make me say YES?”
Brands want to know:
Who your audience is
Where their logo will be seen
What kind of exposure or engagement you’ll provide
How this sponsorship will benefit them
Your deck should tell a brand-centric story, not just a resume.
Keywords: motorsports sponsorship pitch, racing ROI, brand visibility
2. Keep It Short, Skimmable, and Strategic
Aim for 8–12 pages, max. This isn’t your life story - it’s your value proposition.
Suggested Deck Flow:
Intro Slide: Who you are in 1 sentence
Your Brand Story: Why you race + what you represent
Your Audience: Who watches, follows, and shows up
Past Partnerships / Proof: Any prior sponsor results
Your Value: Social stats, media coverage, track exposure
Sponsorship Tiers: Clear breakdown of options + deliverables
Bonus Opportunities: Hospitality, giveaways, content collabs
Call to Action: What to do next + how to contact you
Don’t bury the good stuff - highlight it upfront.
3. Use Visuals That Sell Your Story
Include:
Photos of your car, team, and fans (especially with sponsor logos visible)
Screenshots of social media stats or reach
Testimonials or quotes from previous sponsors
Clean, on-brand graphics (ditch the cluttered backgrounds)
Bonus: Drop in a QR code or link to a highlight reel for extra punch.
Keywords: sponsorship deck template, racing proposal design, visual marketing for racers
4. Speak Their Language
Ditch racer jargon. Use marketing language instead.
Instead of:
“We run Top Dragster and have a 6.30 dial with 4 passes a weekend…”
Say:
“We compete in NHRA Top Dragster with a car that draws thousands of eyeballs per event, plus over 25K monthly social media impressions.”
Sell the experience, the audience, and the access - not just the horsepower.
5. Make the Packages Clear, Flexible, and Actionable
Sponsors want to know exactly what they get.
Example Sponsorship Tier Breakdown:
$500: Logo on car + 2 tagged social posts
$1,500: Logo on car + social content + product plug video
$5,000: All of the above + event appearances + logo on merch
Include a custom tier option too. One size doesn’t fit all.
6. End with a Strong CTA
Don’t just “hope to hear from you.” Tell them what to do next.
✅ “Let’s schedule a quick call to customize a package.”
✅ “Want our full media kit? Email us directly.”
✅ “Limited 2025 spots available - reserve your partnership now.”
Be clear. Be confident. Be ready.
Final Lap: Your Deck Is a Door Opener - Make It Count
The best sponsorship decks don’t just get read.
They get remembered - because they focus on value, results, and alignment.
Tell a clear story. Highlight your impact. And always, always show what’s in it for them.
Need help building a sponsorship deck that lands deals?
JW Brands designs custom pitch decks, brand kits, and social media integration strategies to help racers turn interest into income.
