Track Day Content Calendar: 30 Days of Posts From One Weekend
(Because your race weekend is a content goldmine - if you use it right)
Race weekends are loud, chaotic, and adrenaline-filled. But behind every burnout and pit pass is something priceless: content.
If you’re a driver, team, or sponsor who’s showing up to race - but not maximizing your presence online - you’re leaving visibility, engagement, and ROI on the table.
The good news? One race weekend can fuel 30 days of social media posts. Here’s your plug-and-play content calendar - just mix and match, batch it smart, and post with confidence.
PRE-WEEKEND POSTS (1–5 Days Before)
Day 1:
“We’re headed to [Track Name]!”
Announce your race weekend plans, tag the track, and tease what’s coming.
Day 2:
Pack with me / Load-in Reel
Time-lapse or BTS of gear, merch, or the trailer being loaded.
Day 3:
Sponsor spotlight
Highlight one sponsor you’ll be representing at the event.
Day 4:
What goes into prep?
Share what people don’t see - testing, tuning, team meetings, mindset.
Day 5:
Fun Fact Friday
Share a cool fact about your car, setup, or history at this track.
RACE WEEKEND POSTS
Day 6:
Pit walk photo dump
Group photos, gear laid out, and close-ups of the car.
Day 7:
Suit-up or helmet-on Reel
Add music, slow motion, or voiceover for dramatic effect.
Day 8:
“Meet the Crew” carousel
Shout out your team - names, roles, and fun facts.
Day 9:
In-car cam / Start-line POV
Share an exciting clip from the car or staging lanes.
Day 10:
Fan moment
Selfie with a fan, signing a kid’s hat, or photo with merch buyers.
Day 11:
Sponsor in action
Show off a product or service sponsor in real-time use.
Day 12:
“Race Day Recap” Reel
Clips from the weekend set to a trending sound or voiceover.
Day 13:
Driver quote + photo
Overlay a quote on a strong driver image from the weekend.
POST-WEEKEND CONTENT (Repurpose + Reflect)
Day 14:
High-quality hero shot
Post a crisp photo with a story or caption about the weekend’s highs/lows.
Day 15:
Sponsor thank-you post
Tag every sponsor, thank them individually, and share ROI stats if possible.
Day 16:
Blooper / funny moment
Keep it real with a behind-the-scenes flub or laugh.
Day 17:
What I learned this weekend
Share a personal takeaway, lesson, or challenge.
Day 18:
“Gear we used” product tags
Tag the parts, tools, or tech you relied on during the weekend.
Day 19:
“What you didn’t see…” Reel
Turn downtime moments into content gold.
Day 20:
Newsletter recap
Repurpose content into an email blast for your community or sponsors.
EVERGREEN + ENGAGEMENT POSTS (Mix These In)
Day 21:
Poll or quiz
Ex: “Guess our fastest pass of the weekend!” or “What’s your favorite track?”
Day 22:
Fan repost / tagged content
Share user-generated content from attendees.
Day 23:
“Next stop: [Track Name]”
Build hype for your next race or event.
Day 24:
Mini-FAQ post
Answer a question you got in your DMs (car setup, suit, logistics, etc.)
Day 25:
Behind-the-quote post
Use a favorite quote and share what it means to your team.
Day 26:
Photo dump of “the vibe”
Aesthetic shots, race fuel, golden hour, burnout smoke - pure vibes.
Day 27:
Sponsor ROI snapshot
Show reach, shares, or impressions from the weekend.
Day 28:
“Then vs Now” comparison
Share how your team, setup, or experience has grown.
Day 29:
Call-to-action post
Invite followers to join your email list, shop merch, or become a sponsor.
Day 30:
Final highlight reel
Wrap up the month with a video montage of your top moments.
Final Take: Don’t Let Race Content Go to Waste
Your track day isn’t just a moment - it’s a month’s worth of momentum.
With a little planning and smart repurposing, you can stretch one weekend into weeks of reach, engagement, and value for sponsors.
You’re not just racing you’re building a brand.
Need help batching this content, creating branded templates, or building a sponsor-ready recap deck?
JW Brands has you covered - on and off the track.
