NHRA Finals Week: Closing the Season Strong - On the Track and Online
It’s here - the final NHRA race of the season. Pomona isn’t just another event; it’s where champions are crowned, rivalries end, and next year’s stories begin.
But while the track will be full of final-round adrenaline, this weekend also marks one of the biggest branding and content opportunities of the year. Whether you’re a racer, sponsor, or small team owner, what you do this weekend sets the tone for your entire off-season.
Here’s how to finish the year strong - on the track and online.
1. Celebrate the Journey, Not Just the Results
Every team - from championship contenders to rookies - has a story worth sharing this weekend.
What to Post:
“Season reflection” caption: where you started, what you learned, who helped you get here.
Collage or Reel of best moments: pit chaos, wins, travel days, fans, family.
Sponsor shoutout post: thank each brand and partner who made this season possible.
Authenticity wins over highlight reels. Share your heart, not just your horsepower.
2. Capture the Emotion of Pomona
Pomona has energy unlike any other track - the nostalgia, the crowd, the sound of champions sealing their legacy.
Capture it all.
Content to Focus On:
Staging lane shots with championship banners.
Candid pit moments - laughs, handshakes, helmet nods.
End-of-season rituals (packing up, final warm-up, team dinner).
Emotional reflections from crew members or drivers.
Emotion drives engagement - people connect with moments they can feel.
3. End With Gratitude - and a Look Ahead
This race is your final post-race thank-you moment of the year. Use it wisely.
How to Do It:
Write a personal thank-you post for your team, sponsors, and fans.
Tag every partner, even small local ones - visibility matters.
Tease next season: “We’re already working on big things for 2026 - stay tuned.”
A great finale post builds loyalty and anticipation.
4. Don’t Forget the Sponsor Deliverables
Before the off-season begins, sponsors need to see their investment in action.
Action Items for After the Race:
Send your partners a quick season recap with photos, stats, and social highlights.
Include how you featured them throughout the year - hospitality, media, or fan engagement.
Share how their support impacted your growth.
The teams who report, retain.
5. Plan Your Off-Season Strategy Before You Leave the Track
The NHRA Finals might end the race calendar, but it kicks off the next phase: marketing season.
What to Plan:
Update your 2025–2026 sponsorship deck.
Organize your photos and videos for future content.
Schedule your off-season highlight posts (holidays, new merch, shop updates).
The best teams use the off-season to grow while everyone else rests.
The Bottom Line
Pomona marks the end of one chapter - and the start of another. It’s not just the last race; it’s your final impression of the year.
Whether you’re chasing points or chasing progress, finish the season with gratitude, storytelling, and strategy. Because when the burnout smoke clears, your brand is what carries you into 2026.
Need help turning your Pomona content into a professional season recap or sponsorship deck? JW Brands specializes in motorsports marketing, storytelling, and sponsorship strategy for race teams across all levels. Let’s make your 2025–2026 season your strongest yet.
