30 Days of Social Media Content for Realtors (That Don’t All Say “Just Listed”)
(That Don’t All Say “Just Listed”)
If you're tired of posting the same tired “Just Listed / Just Sold” content and not getting any engagement - this one’s for you.
This 30-day content calendar helps you build connection, credibility, and consistency on social media without burning out or sounding like every other agent in your zip code.
Let’s go:
Week 1: Know, Like, Trust
Day 1:
“Meet Your Agent” post
Share who you are, how long you’ve been in the biz, and one surprising fact about you.
Day 2:
Why I Love My City
Talk about your favorite neighborhood, coffee shop, or park.
Day 3:
Client Testimonial
Post a quote or video from a happy buyer or seller.
Day 4:
Real Estate Tip Thursday
Ex: “3 things to do before you start house hunting.”
Day 5:
Behind-the-Scenes Friday
Show a sneak peek of a showing, paperwork, or your open house setup.
Day 6:
This or That Poll
Use IG stories or a Reel - “City condo or suburban yard?”
Day 7:
Personal Story Sunday
Share why you got into real estate or a lesson from a recent client.
Week 2: Educate + Engage
Day 8:
FAQ Monday
Answer a common buyer or seller question.
Day 9:
Reel: “Day in the Life of a Realtor”
Show snippets of your actual workday.
Day 10:
Feature a Local Business
Shout out a bakery, salon, or shop in your farm area.
Day 11:
Homebuyer Term 101
Break down something like “escrow,” “PMI,” or “appraisal.”
Day 12:
Before & After Post
A staging transformation, renovation, or even a closet refresh.
Day 13:
Call-to-Action Saturday
“Thinking of selling in the next 6 months? Let’s chat.”
Day 14:
Open House Sneak Peek
Use a carousel or Reel to highlight your newest listing.
Week 3: Establish Expertise
Day 15:
Market Update Monday
What’s going on locally? Are interest rates up? Inventory low?
Day 16:
Myth-Busting Post
Ex: “You don’t need 20% down to buy a home.”
Day 17:
Neighborhood Highlight
Show off a specific community with photos and pros/cons.
Day 18:
Client Closing Photo + Story
Tag your title company, lender, and anyone else involved.
Day 19:
Tips for Sellers Friday
“3 things to do before you list your home.”
Day 20:
"Did You Know?" Saturday
Share a surprising stat about the market or homeownership.
Day 21:
Reel: “What $500K Gets You in [Your City]”
Break down a listing or compare a few.
Week 4: Connection + Conversion
Day 22:
Monday Motivation
Post an inspiring quote and relate it to your clients or business.
Day 23:
DM Me Tuesday
Prompt people to message you: “Want a free home valuation? DM me ‘HOME.’”
Day 24:
Throwback to Your First Year in Real Estate
Share how far you’ve come (or a funny story).
Day 25:
Seller FAQ Post
Answer something like: “Do I have to move out for showings?”
Day 26:
Pet or Family Photo + House Tip
“Olive says: don’t forget to check your AC filters when buying!”
Day 27:
Highlight a Niche
Ex: “Are you an investor? I can help you find cash-flow properties.”
Day 28:
Behind the Sign
Show the real work you do after the contract is signed.
Day 29:
Client Reaction or Closing Day Reel
Raw moments = strong engagement.
Day 30:
What’s Next?
Let followers know where they can book a consult, get your free buyer guide, or watch your latest video.
Final Take: You Don’t Need to Post More. You Need to Post Smarter.
Use this calendar to stay top-of-mind, show your personality, and create content that actually drives leads.
Want this as a printable PDF, editable Canva calendar, or plug-and-play caption pack?
JW Brands has done-for-you content tools that make social media simple and strategic for realtors who mean business.
