What to Post When You Feel Like You Have Nothing to Say
(Because consistency > creativity some days)
We’ve all been there - staring at the blinking cursor, scrolling past your Canva templates, wondering what the heck to post without sounding like a broken record or trying too hard.
But here’s the thing: you don’t need something groundbreaking every time.
You just need to show up - with value, with authenticity, or with a little spark of personality.
Here are 10 content ideas that always work - especially on the days you feel like you’ve got nothing.
1. Answer a Question You Get All the Time
If one client has asked it, 10 others are thinking it.
Turn it into a post.
Examples:
“How long does pre-approval take?”
“Do I need a website if I only use social?”
“What’s the difference between a buyer’s agent and a listing agent?”
Keywords: content ideas for small business, FAQ post strategy
2. Drop a Quick Tip
Think of one thing your audience could do in 30 seconds that would make their life easier.
Examples:
“One way to organize your inbox today”
“A quick tip to boost your credit score”
“The Instagram setting you’re probably ignoring”
3. Show Behind the Scenes
You may think it’s boring - your audience thinks it’s fascinating.
What to Share:
What your desk looks like today
What tools or apps you’re using
A glimpse into your daily workflow or your pit setup at a race
4. Repurpose a Comment, DM, or Email
Someone said something kind? Turn it into a testimonial.
Someone asked a great question? Make it a Reel.
Pro Tip: Screenshot, crop, and use it as a conversation starter.
5. Repost an Old Hit
That high-performing post from 6 months ago?
Post it again. Update the caption, add new context, and boom - done.
Your followers are not reading your feed like it’s a novel.
6. Share a Personal Thought (That Ties Back to Business)
People connect with people.
Share something that happened to you, taught you something, or made you laugh - and tie it back to your brand.
Examples:
“What off-roading taught me about risk”
“A mistake I made early in business (and what I learned)”
“This week was chaotic and here’s how I stayed grounded”
Keywords: social media post inspiration, personal brand content
7. Highlight a Product, Service, or Client Win
Don’t overthink it - just show off something you offer or someone you helped.
Post Options:
Screenshot a review
Show a before/after or transformation
Drop a “Did you know we also offer…” reminder
8. Shout Out Someone Else
When in doubt, highlight someone you love.
Ideas:
A client
A business you admire
A creator or partner in your community
A team member or supporter behind the scenes
Community over competition always performs well.
9. Share a Stat or Trend in Your Industry
Grab attention with a number, then break it down in a way your audience understands.
Examples:
“85% of homebuyers use an agent - here’s why that matters”
“The average small biz owner spends 3 hours a week on social media—here’s how to cut that in half”
“Why race fans are 3x more likely to support a brand that sponsors their favorite driver”
Keywords: authority-building content, industry tips, engaging small biz posts
10. Use a Simple Prompt
You don’t need to reinvent the wheel. Just finish the sentence:
“If I could give you one piece of advice, it would be…”
“The mistake I see too many people make is…”
“I started this business because…”
Short. Honest. Real.
Final Take: When You Feel Stuck, Show Up Anyway
You don’t have to be brilliant. You just have to be present.
Because when your audience sees you show up - even with something small - it reminds them you’re real, reliable, and here to serve.
And that kind of consistency?
That’s what builds trust - and business.
Need help building a “go-to” content bank for low-energy days?
JW Brands can help you create a 30-day idea vault, plug-and-play templates, and repurposing workflows so your brand stays active - even when you’re not.
