Engagement / Insight

Growing Your Facebook Business Page Engagement and Followers:

• Be Active: The more active you are on your Facebook Business Page, the more Facebook will acknowledge your page!

  • Comment on others posts as your Facebook Business Page: Engage with posts on Facebook to be more visible to current and potential customers / fans

  • Communicate through Inbox: Your Facebook Business Page has an Inbox. Direct communication through the Inbox feature. You can still communicate within comments too

  • Share Content: Don’t be a secret business! See below for ideas on engaging posts

• Make others aware of your business: Connect with current and potential customers by growing your Facebook Business Page followers.

  • Invite friends to like your Facebook Business Page

  • Ask friends to share your Facebook Business Page to their page and networks

  • Share your Facebook Business Page to your personal newsfeed

  • Post as your Facebook Business Page to groups

• Use Targeted Ads

  • Promoting a post to send potential customers to your website: Create a post with a call to action button to send potential customers to your website

  • Promote your Facebook Business Page: see below on tips on how to promote your page

  • Try to run ads, not boost posts. Boosting only boosts your posts / business to your current followers. Ads will reach others.

• Get familiar with the Facebook Business Page Insights: this page will help you understand what your customers are interacting with, what they like, what they don’t like, etc. Facebook recommends only using the Insight page after you have over 100 followers

• Post when your audience is LIVE: you can use online websites to determine when your audience is active

Understanding the Facebook Business Page Insight Page:

This is an awesome feature for business owners, gives you insight on what your followers respond to, etc Facebook recommends only pages with over 100 followers to use the Facebook Insight tool.

To find the Insight Page - from your Facebook Business Page - Select Overview - Select Insight.

The Insight Page offers information on:

• Page Summary: Actions on Pages, Page Views, Page Previews, Page Likes, Post Reach, Story Reach, Recommendations, Post Engagements, Responsiveness, Videos, Page Followers and Orders

• Recent Promotions

• 5 Most Recent Posts & their engagement

• Pages to Watch: You can add other business pages to compare engagement, etc

How to get the most out of your Facebook Business Page Insight Page:

• Significant Information:

  • Demographic: Knowing where your audience is located, age range of your audience, gender of your audience, etc You can find this in the People section of the Insight Page

• Positive Engagement:

  • Learning what posts your audiences responded to in a positive manner. The more likes, shares, comments on a post then more you can produce similar posts

• Negative Engagement:

  • Learning what posts your audience did not respond to, reported or selected “hide” will help you identify what not to post.

• Time of Posts

  • Learn when your audience is most active to get the most engagement on a post

Use the above information collected to:

• Update your target audience: If you find that more members of a set audience are interacting on your page, consider creating content to focus on them.

• Use the media your audience enjoys: Identify the type of media your audience responds well to (video, still photo, etc)

• Edit the content that isn’t responding well: If your post is getting hidden or reported, edit the post.

• Have a call to action: Make your posts interactive, ask questions, ask them the share the posts

• Schedule your posts: To be proactive, see when your audience is most active and schedule the posts around that time. Remember to check in regularly to see if the times have changed when your audience is active